Role
Graphic Designer - North America Visual Merchandising
Creative Direction
Stephen Keefe, Steven Torrisi
Overview
Supported visual merchandising initiatives across North America
for MAC Cosmetics, adapting seasonal campaigns and
product launches into cohesive in-store brand experiences.
Holiday Retail Rollout
Designed visual assets and environmental graphics for seasonal retail campaigns across North American store locations.
Execution
Window displays, seasonal environments, retail graphics
Launch Displays & Fixture Systems
Created merchandising graphics and display assets to
support new product launches across retail environments.
Execution
Display units, launch fixtures, product storytelling
Macy’s Gondolas & Core VM
Developed visual merchandising assets for Macy’s gondolas and permanent retail environments, maintaining consistency across brand and retailer standards.
Execution
Gondolas, permanent fixtures, retail merchandising
