Role
Production Design Manager
Creative Direction
Paul Lempa, Kalani Harrison, Alex Dadona, Steven Torrisi
Overview
Led creative production for integrated marketing campaigns across digital, CRM, retail, OOH, and on-property channels, transforming creative concepts into cohesive brand experiences.
World Cup Paid Social Campaign
Created a multi-format World Cup campaign that became one of Bally Bet’s top-performing Meta assets, increasing app installs and lowering cost per acquisition.
Execution
Meta feed and link ads, multi-format adaptation, promotional messaging, compliance production
New Player Offer - Atlantic City Casino Property
Executed a full property-wide signage rollout to promote
Bally Bet’s launch offer across high-traffic guest environments.
Execution
Environmental signage, large-format displays, in-venue integration
DTF 2.0 Campaign
Adapted campaign creative for transit and digital placements,
optimizing for fast-paced, high-visibility environments.
Execution
OOH, transit media, digital screens
Playback Promotion
Extended campaign messaging into digital and web touchpoints
to support engagement beyond the physical environment.
Execution
Web, digital placements, campaign extension
