Role
Senior Production Designer
Creative Direction
Paul Lempa, Kalani Harrison, Steven Torrisi
Overview
Supported the rollout of Caesars Sportsbook activations across live events, retail environments, and digital platforms extending the brand experience through large-scale environmental design and campaign execution.
NFL Draft 2022
Executed branded event signage and environmental graphics for
Caesars Sportsbook’s presence during the 2022 NFL Draft in Las Vegas.
Execution
Event signage, experiential branding, large-format graphics
Retail Environment
Developed physical brand touchpoints across sportsbook and live event environments, designed to drive visibility and audience engagement.
Execution
Retail displays, environmental signage, venue integration
Product & Promotion
Extended campaign creative across mobile and digital platforms,
adapting sportsbook messaging for app, social, and promotional experiences.
Execution
In-App graphics, digital campaigns, promotional assets
